I help bring to life and market new to exciting new brands, products and services and growing existing brands in many sectors around the world. Created winning brand and innovation strategies, growth and improved profit delivery through instilling a culture of co-creation, experimentation, target validation, agility, customer & mobile first thinking and can walk the line between product design, business and market strategy and commercial rigour.
My extensive knowledge across academia, innovation, insight, strategy, change, governance and global connections that help organisations flourish. We have helped governments to deliver change in education, Innovation, customs and entrepreneurship, grown the revenue and reputation of leading charities and foundations, invented new technology and services, designed business and operating models that have changed the world and society.
Greg is a dynamic and committed, innovation and creative entrepreneur with 25 years of experience. He has been a board director at two the world’s leading creative agencies, he is a trained advertising planner. In 2010 he founded Xpert, a London-based creative innovation agency with 3 offices. He has also founded 4 start-ups including; a Tech start-up, an artisanal Ketchup brand, boutique resort brand and Crypto Insurance company in the USA and in 2018, opened Xpert Sports, a decided sports innovation business in the Middle East.
I have won over 40 awards for his work and is a recognized speaker on a wide range of subjects from innovation to tech-ups to future consumer trends across many sectors. He is a visiting co-professor of Entrepreneurship at the University of North Carolina in in London and he is a mentor at the International School for Creative Art. A member of the jury at several global creativity festivals and awards. Over the years he has developed marketing, brand, digital and innovation strategies for clients including; Orange, Diageo, Tesco, DFE, Mars, Sanrio, Sky, Dell, Hearst, Hachette, Famous Grouse, Zahid Group, Lexis Neixis, Bakkavor, Starbucks and Amex just to name a few